The Telco Churn Management Handbook

 The Telco Churn Management Handbook pdf
By Rob Mattison | DMCA

Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs....

Paperback: 390 pages
Publisher: Lulu.com (October 4, 2005)
Language: English
ISBN-10: 1411652037
ISBN-13: 978-1411652033
Product Dimensions: 6 x 1 x 9 inches
Amazon Rank: 3749064
Format: PDF Text TXT ebook


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reviews: Very useful information in order to a better understand of what are the main drivers and inhibitors for a churn behavior of telecom's customer base. I really recommend this book...
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