The Art Of Choosing: The Decisions We Make Everyday

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By Sheena Iyengar | DMCA

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winni...

Paperback: 352 pages
Publisher: Abacus (July 31, 2011)
Language: English
ISBN-10: 0349121427
Product Dimensions: 5.1 x 0.9 x 7.8 inches
Amazon Rank: 3745186
Format: PDF Text djvu book

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reviews: When I first saw this book, my heart sank because I thought it was the book that I am hoping to write. It isn't. The title implies that the focus is on the art of choosing, but in fact it is on research on choice. Read in this light I found it very u...
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