Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating,...
Hardcover: 256 pages
Publisher: St. Martin's Press (February 18, 2014)
Product Dimensions: 6.4 x 1 x 9.3 inches
Amazon Rank: 1223732
Format: PDF ePub djvu book
reviews: This is a terrific look at the potential and challenge of becoming customer focused. The book highlights how some companies managed a transformation and other companies failed. One big learning: you can't just hire some marketing people and turn them...
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