With enterprise or business unit as the basic, this book helps readers understand marketing from marketing function. Readers can learn how to structure and analyze the management problems of marketing and get ready to solve the core marketing problems which the marketing staff, senior managers, general managers, and presidents might face as well as help readers to consider their companies markets,...
Paperback: 199 pages
Publisher: China Youth Press (September 1, 2012)
Format: PDF Text TXT ebook
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